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Martin and I put on our best clothes, practised our presentation and drove down to the BBC studios where we pitched our hearts out during the screen trial and thought we did quite a good job.It was a huge kick in the teeth for us at the time and that stinging rejection still burns today.They thought our business wasn’t a good-enough investment proposition for the Dragons and that BrewDog was not unique enough, special enough or with enough growth potential to make the grade and appear on the show. So at the last minute it was decided that we would not get to pitch our business to the Dragons.However, the producers did not.Who needs celebrity investors when you have Equity Punks.Looking back, despite how much of a setback it was at the time we are actually really happy we got turned down.

Martin and I put on our best clothes, practised our … “Instead of 1 Dragon, we got 130,000 Equity Punks [and] BrewDog is much better because of that.”“Their selfless act has allowed us to better safeguard the livelihoods of over 1,800 team members. They had planned to offer the Dragons a 20% stake in the company for £100,000. We got through the initial application process and were selected for a screen trial in Manchester. In a recent blog post, BrewDog gave us some insight into what happened in 2009 when, as a fledgling brewing company, they applied to Dragons’ Den in the hope of a £100,000 investment in exchange for 20% of their business.. Co-founders, James Watt and Martin Dickie made it through the initial process and attended a screen trial in Manchester. BrewDog co-founder James Watt says his business applied to pitch on Dragons’ Den – and did not even make it past a screen test.. BrewDog’s owners didn’t make it past the screen test, and were “totally crushed” by the rejection.They had a refreshing brand that rebelled against the corporate approach of most breweries – and a product packed with flavour to match.But what they didn’t have was funding.He wrote: “We owe each other, and especially those leaving, a debt of gratitude.“We went back to the drawing board & came up with a radically new business model based on community ownership.“Loads of you asked what happened after Dragon’s Den turned us down in ’08,” Watts wrote on Twitter. The Ellon-based brewer achieved revenue of around £250 million last year. Equity for Punks would not have existed without the Dragons Den rejection.Our pitch would have seen us offer the Dragons 20% of BrewDog for a £100,000 investment.

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