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Unilever Future Leaders Program is more than just a recruitment program for fresh graduates. All data relates to purchases that are brought into the home.Nestlé makes an impressive move, gaining up 2 ranks, and currently holds the 6th position in the Urban ranking – Its products were chosen more than 20 million times in the last year by 85% of Urban households, reporting a 5% growth in CRP. On the global scale, its Maggi brand continues to hold the No.1 position in Food sector.The global giant Unilever is the No.1 brand owner in Rural Vietnam while Vinamilk is the leading manufacturer in UrbanThe Kantar Worldpanel’s Brand Footprint ranking of Vietnam’s most chosen FMCG brand owners revealed today that global manufacturers outnumbers local players in Urban market.

(Reuters) - Vietnam, Bangladesh, Pakistan and Myanmar will be the top growth markets for consumer goods giant Unilever over the next few years as a rapidly growing population and an emerging middle class rapidly consume the company’s household good products, Chief Executive Officer Alan Jope said.“The combination of quite a big population, strong GDP growth and rapid consumption in the categories we sell means that countries like Vietnam, Pakistan, Bangladesh, Myanmar and even Ethiopia will be our growth stars over the next few years,” Jope told the Deutsche Bank Global Consumer conference in Paris.The company already gets 58 percent of its sales from emerging markets including China, India and Brazil.Reporting by Siddharth Cavale in Bengaluru; editing by Patrick Graham “These are going to be very important for the future and we are investing heavily,” he said.Unilever, which makes household goods ranging from Dove soaps to Knorr packet soups, reported a 5 percent jump in emerging market sales in its latest reported quarter, compared to a 0.3 percent rise in its big developed markets. By looking at the total Consumer Reach Points* achieved across a manufacturer’s portfolio, Brand Footprint reveals the combined strength of its brands. The complete ranking comprises over 200 FMCG categories tracked around the world by Kantar Worldpanel across the beverages, food, health and beauty, homecare, alcoholic drinks, confectionery and nappies sectors. The global giant FMCG manufacturer has its products chosen more than 400 million times annually in Rural and shines brighter than any other brand owners with the deepest market penetration - more than 99% - in both Urban and Rural markets. Unilever Vietnam Foundation (UVF) is an initiative of Unilever in Vietnam. The ranking is based on an innovative metric created by Kantar Worldpanel called Consumer Reach Points, which measures every time a consumer chooses a brand. This unique program is designed to #future-fit yourself for our leadership positions by providing challenging and purposeful opportunities that accelerate your readiness to continue our purpose to make sustainability commonplace in Vietnam. The local dairy leader owns a wide range of food and beverage brands including Vinamilk, Ong Tho, Ngoi Sao Phuong Nam (Southern Star), etc., which were chosen nearly 75 million times in 2013 by Urban households in the last year by 98% Urban households. In Rural, Vinamilk holds the third place with its products purchased more than 200 million times by 82% Rural households.In its second year of launch, the Brand Footprint ranking reveals the top manufacturers whose brands are bought by the most people, the most often in Urban and Rural Vietnam, together with the top individual brands in each separate sector including Health & Beauty, Homecare, Foods and Beverages. * Consumer Reach Point: Consumer Reach Point measures how many households around the world a brand is reaching and how often they are being purchased, this gives a true representation of shopper choice. Kantar Worldpanel’s Brand Footprint is based on research from 66% of the global population; a total of 956 million households across 35 countries, and 68% of the global GDP.

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