The product (mix) consistency of Coca-Cola would be high, as all products within the product line fall under beverage. In addition to writing informative articles, he published a book, "Modern Day Parables," in 2008. I really love how he gave examples.Product mix, also known as product assortment, is the total number of product lines that a company offers to its customers. Product mix decisions need to be taken for the whole product mix and affect each line. The Length signifies how many products a given line includes. Product Line Breadth and the Product Mix. The entry-level product has the lowest price, followed by the better product and then the best product. The product mix, also called product portfolio, is the set of all product lines and items that a company offers for sale. Generally, there are three price bands which exists in any market – Lower priced products, middle priced products and premium products.One brand concentrates on one price brand.. This can be a way to cater to customers in every pricing group.The breadth of your product mix is measured by how many lines you carry, and how diversified they are.
The product mix (sometimes called "product assortment") is made up of both product lines and individual products. A product line is just a group of related products from a single manufacturer, like the cars on a dealer's lot or the shampoos at your hairdresser. It's like building a successful sports team: You need the right players, but they also have to work well together.Alternatively, rather than focusing directly on price, the marketing mix might include brands with carefully curated "lifestyle" messaging that resonates with buyers of different budgets.One of the potential applications of using a product line is to help with pricing. Style is based on cosmetics and aesthetics, like color, texture or smell. Positioning refers to people's perceptions of a brand, an individual product or a product mix. A product line refers to a unique product category or product brand a company offers.For example – if a company produces only soft drinks and juices, this means its mix is two products wide. Retailers determine the breadth of their product mix by their target market. For example – Colgate has different variants under the same product line like Colgate advanced, Colgate active salt, etc.The width of the mix refers to the number of product lines the company has to offer.Did we miss something? Only if product mix decisions are taken on an ongoing basis, maximum value for customers can be created.The Product Mix – Product Mix Decisions For example, many companies use a "good, better, best" method of pricing products. The Width of the assortment refers to how many product lines the company markets. Consisting of the full array of a firm's marketplace offerings, the mix is designed in terms of width, depth, positioning and product characteristics.The width, or breadth, of a product mix is a measure of how many different types of products the organization offers.
Each type is called a product line, and every line is distinct from the others in terms of its use by customers and what benefits people seek from it.
The product mix of a company is generally defined as the complete set of all products a business offers to a market. For instance, the product mix of Colgate consists of three product lines: oral care, personal care and pet nutrition. Sometimes the firm can enhance its value by repositioning its product mix. Rich content indeedThe length of the product mix refers to the total number of products in the mix. The product mix has four dimensions: Breadth, Length, Depth, and Consistency. to the author. Before turning to the product mix decisions, we first have to know what the product mix actually is. When a company comes out with a line of products that are very similar to one other, it can use this to price the products effectively. Less the variation among products more is the consistency.