Quantcast can tell you the breakdown of your audience by gender, age, education level, race/ethnicity, and household income, and can also show how you stack up to the Internet average. Most ad serving platforms, including DFP, allow publishers to go all the way down to the city level.Most publishers have their hearts set on running CPM and CPC campaigns on their sites, and spend the majority of their time pursuing these types of arrangements.
Many publishers who sell directly to advertisers would like to expand beyond the IAB standard ad units in their proposals, but struggle to come up with ideas that excite advertisers without being too overwhelming from a technical perspective.Keep in mind that some of the ideal advertisers you come up with in this manner won’t be worth pursuing if they aren’t actively engaged in online advertising as part of their marketing efforts.Below is another slightly different implementation of a similar idea. Turn off the phone, don’t check your email, and make it clear to co-workers that you’re off limits for the next few hours. Newspaper Ads How to Write a Newspaper Ad Sell your Home! But, on average, these cost anywhere between $1,000 to $3,000 a month to run. If your site generates $10,000 in monthly revenue, you’re effectively paying Google $3,200 every 30 days to manage your ad sales process. Before you can begin the outreach part of this process, you need to come up with a good, targeted list of advertisers who can and should be marketing their products or services on your site.If you want information about your audience, perhaps the best way to get it is to simply ask them. This essentially involves you (the publisher) sending an email to your subscribers on their behalf. Everything needs to be in place before you get started, and the most important part is that your sales system should be in order before you talk to someone. These should be used somewhat sparingly in order to maintain a good user experience, but can definitely generate some incremental revenue.But there are a few relatively easy ways to get detailed information on your audience that can help you make a pitch to potential advertisers and other monetization partners.It’s best to be creative here; when starting our, err on the high side in your brainstorming activities.
The vast majority of Web publishers rely on others to sell their ads–specifically, ad networks that match up buyers with inventory.
But there are a few relatively easy tasks that you can complete to make your media kit stand out a bit more:Staying organized and disciplined is a big part of the ad sales process; you’ll need to be persistent in your outreach. While that route is by far the easiest to implement–in some cases it can be done in a matter of hours–it’s far from the most lucrative. Meet with your editorial staff to get ideas on which advertisers will be best to target, especially if your magazine is in transition to appeal to a more desired group of people.So you can tell a prospective advertiser if sales don't skyrocket the moment the issue containing her ad is released, there's no need to worry. Most publishers could make significantly more money from their websites if they were able to sell display ads directly to advertisers and remove ad networks from the process entirely. That is often a long and challenging process, but can be quite lucrative if done correctly.Once your media kit is complete, there are a couple of follow-up tasks that you’ll want to tackle as well. Some audiences are much more attractive to advertisers than others, and some verticals can command much higher rates. 1,000+ newspapers later, we've become known by newspapers and their ad reps as the easiest, most effective way to bring in significant revenue. You have an audience to build, content and tools to develop, bugs to fix, and relationships to manage. Keep a close eye on the ads on the web sites in your niche, and you’ll quickly get a list of the advertisers whom you should be targeting.Robert at My Multiple Incomes has some good follow-up reading on this topic.This is truly phenomenal! Quantcast is a free service that can give you a ton of good data with just a small snippet of code. It is a complex and complicated task to sell print newspaper advertising space, because it is not as easy as picking up the phone and pitching your ad space to the advertisers.