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Apart from jewelry, the company also produces other jewels, accessories, and leather goods.
This may have had a simple start, but the result was America’s most famous advertising slogan and today over 90% of American’s recognize it.“Dimonds are forever’ plays on the possessive instinct of a women’s assets, and to ensure that diamonds never enter the re sale market. Check your records and see if this is true.
Just before she left work that night she scribbled the words “a diamond is forever” on a piece of paper and the rest is history.
We hail from and play for Diamond lovers (and skeptics) all around the area, bringing a markedly realistic Neil impersonation on top of a rocked out backing band.
Get information about hours, locations, contacts and find store on map. Directed by Guy Hamilton.
My mother submitted and won, but my dad worked at Enjay (Exxon) oil in Baytown Texas and could not take her to down town Houston to win her diamond that she was suppose to get for her slogan. With Sean Connery, Jill St. John, Charles Gray, Lana Wood. Ayer solidified the link between eternal romance and diamonds by suggesting the line 'A diamond is forever'.In 2008 it was brought to the high street by creating a range of beautiful, rare and responsibly sourced diamonds. Whether it's for a special gift or a treat for yourself, discover the beautiful collection of Forevermark diamond jewelry. The company was established during the year 1837. One of Ayer’s young copyrighters, Frances Gerety, was working late one night to the point of exhaustion. A top diamond brand, Tiffany, and Co. is an American luxury company that is headquartered in New York. Diamonds Forever brand name online shopping information - All Diamonds Forever store or outlet locations in USA - total of 5 stores and outlet stores in database. Personally I think the other woman stole the slogan when no one claimed to receive the prize. I do think that my mom should get the creative status for the slogan that for years she listened to on TV (never got credit for it nor the free diamond).That is a really interesting story about your mother!
In three short years, the trend of declining diamond sales had been reversed and diamond sales were up over 50%.
How the World’s Most Famous Slogan Was Created (Diamonds are Forever) Diamond sales in the US were at an all time low. Users ratings and reviews for Diamonds Forever brand. A diamond is forever How the slogan of the century changed the diamond industry. The Forever Diamond range of engagement rings and bridal sets are independently certificated by IGI for the diamond 4Cs. The Forever Diamond is a minimum of I1 clarity and a minimum I colour or above. 'A diamond is forever' became a symbol of enduring love weaving itself into popular culture and inspiring books, films and songs.They were chosen for their approach - to conduct extensive research on social attitudes to diamonds.The brilliant concept was to create an emotional link to diamonds, the sentiment being love, like diamonds, is eternal.It's no wonder Advertising Age voted the De Beers campaign as the top advertising slogan of the past century.Making it one of the longest running and successful campaigns in history.The engagement diamond tradition was established.A copywriter on the De Beers account at the advertising agency N.W.